5 UGC Video Ideas That Brands Love (You Can Film Them at Home)

You don’t need a studio. You need ideas.

When Walid, a 25-year-old student from Sousse, wanted to start UGC, he didn’t have any paid gigs yet. But that didn’t stop him. He picked up his phone, chose a product he loved (his favorite local coffee brand), and filmed a casual morning routine video. It landed him his first collab within 3 weeks.

Here’s the truth: brands care more about authenticity than perfection. So let’s give you 5 video ideas that are easy to shoot — and that brands can’t resist.

1. Unboxing Experience

Record yourself opening a package and reacting naturally. Talk about the packaging, smell, texture, or first impressions.

2. Before & After

Whether it’s a skincare product, a room makeover, or even a recipe, brands love seeing transformations.

3. “A Day With Me” Featuring the Product

Create a casual vlog-style video where the product fits naturally into your routine — morning coffee, applying cream, or using earbuds while studying.

4. Voiceover Review

Film b-roll of the product in use and record a voiceover sharing your honest thoughts. It feels personal and polished.

5. Problem-Solution Format

Start with a relatable problem (“I used to struggle with…”), then introduce the product as your solution.